Campaign + iDetail

Work on the GLP-1 therapy Saxenda covered the full campaign refresh, with the goal of expressing the brand through a more contemporary, minimal design language. Branding and layouts were developed to carry Saxenda’s identity into a visual system that balances clinical credibility with an approachable feel.

A high-contrast, minimal iDetail experience was also built to simplify complex information for HCPs, using clear hierarchy to keep the content focused and easy to follow.