Unbranded Website
Pfizer Abrocitinib
ROLE:
CONCEPT
DESIGN +
ART DIRECTION LEAD
For this atopic dermatitis website, the team created an empathetic experience that keeps the focus on how the condition affects patients’ quality of life and makes complex information easy to understand. Simple, purposeful animations guide users through the content and a dynamic animated line surfaces key insights and statistics in a fluid, memorable way.