Weight Loss Education

After months of studies into patient mindsets and the psychology behind obesity and weight loss, Novo Nordisk’s research team in Denmark approached us with a foundational set of imagery and insights.

Distilling that groundwork into a clear narrative, the project was reworked using a simple visual match system that makes the findings memorable and easier to grasp. It also helps reframe the conversation for patients, shifting the focus away from personal blame and toward the historical, psychological, and societal factors at play, along with the range of treatment options available.