Quest Diagnostics

Vitamin D Testing

ROLE:
ART DIRECTION
CHARACTER DESIGN
STORYBOARD

To showcase the accuracy of its Vitamin D testing, Quest Diagnostics set out to transform complex science into something memorable and clear. We introduced a cast of personality-driven characters embodying each stage of the testing journey, resulting in an animated experience that both educated and entertained HCPs while reinforcing Quest’s clinical edge.

Storyboard + Select Frames

QuestDiagnostics.jpg
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